Press Release: November 27th, 2006
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FOR IMMEDIATE RELEASE
IT’S THE END OF THE ROAD FOR DEDICATED SAT NAV UNITS
WITH THE NEW SLEEK O2 XDA ORBIT
With over 41 million Britons admitting to getting lost in the UK,
O2 unveils the new O2 Xda Orbit with integrated GPS
London, 27th November 2006 — O2 today announces the launch of the O2 Xda Orbit, the first O2 Xda to offer built-in GPS and seamless door-to-door navigation, in an ultra-slim, stylish portable device. Using the latest technology, the O2 Xda Orbit features a 2.0 mega pixel camera, MP3 player, radio and WiFi functionality whilst combining the latest Windows Mobile® OS 5 software, ensuring users benefit from mobile Internet, e-mail and the same easy-to-use format as Microsoft® Office.
With O2’s recent research revealing that over 86% of UK adults get lost on the roads in the UK*, the O2 Xda Orbit’s in-built GPS system helps users remain on course throughout their journey. Bundled with the popular and latest CoPilot® Live sat nav package from ALK Technologies, navigation has never been so easy on an O2 Xda. Simply type in your chosen destination on the large, bright, 2.8 inch colour TFT LCD touch screen and the O2 Xda Orbit will direct you to your chosen destination quickly and safely. Ideal for pedestrians as well as car travellers, the O2 Xda Orbit makes dedicated navigation systems unnecessary.
CoPilot® Live navigation software is supplied on an easy-to-install memory card that has complete maps of UK and Ireland preloaded, accurate down to house number, point of interest or seven-digit UK postcode. Detailed routes are calculated in seconds and turn-by-turn directions are provided on-screen and spoken, all the way to the destination. There’s a choice of map views, including ‘non-distracting driver-safety’, ‘itinerary’, ‘where am I?’ and 3D ’bird’s eye’ view. If a turn is missed CoPilot recalculates the best new route immediately.
Advanced navigation features include London Congestion Charge avoidance, automatic day/night settings, avoid toll roads, fastest or shortest routing and walking mode. Planning mode makes it possible to calculate and review complete trips in advance. It’s even possible to enable others to view your location in real time+ using CoPilot’s integrated internet tracking, messaging and destination sending service.
With its WiFi and GPRS features, the O2 Xda Orbit is Ideal for users on the go; it provides seamless synchronisation with Pocket Outlook®. Offering the ability to open, edit and send Microsoft Office Excel® Mobile, Word Mobile and PowerPoint® Mobile** attachments quickly and easily: a true mobile office. Users also benefit from secure and cost-effective real-time+ email delivery and, with Microsoft’s Direct Push email solution, O2 Xda Orbit users can work securely from any place at any time.
John Davies, Head of Marketing, Own Branded Devices at O2, said; “The new O2 Xda Orbit provides our customers with a truly mobile office that offers the latest product innovations, both in terms of navigation and O2 Xda software. Our latest partnership with CoPilot is an important development for our customers and will give them the ultimate navigation experience. With its slim features and lightweight design, the O2 Xda Orbit is the perfect compact device for both business and leisure users, and adds to our already strong portfolio of Xda devices.”
Sleek, compact and weighing just 129g, the O2 Xda Orbit packs in voice and data applications, real-time+ email together with the latest navigation software with safety camera alerts and the ability to support real-time+ traffic alerts,*** all in the one, stylish device. The handheld combines a 2.0 Mega Pixel camera including video capability, FM radio (87.5Mhz–108.5Mhz) and MP3/AAC player, whilst enabling customers to view and play Windows Media® Player 10 Mobile. With the wide 2.8 inch touch screen the O2 XDA Orbit enables users to work in full colour, or watch their favourite videos or downloads.
The O2 Xda Orbit offers quad-band functionality, supported by a battery life of up to 200 hours standby and 5 hours talk time. In addition the device features Bluetooth® support allowing integration with car kits and hands-free headsets.
O2 Xda Orbit with the optional CoPilot SatNav pack is available at a range of prices depending on monthly tariff from O2 UK retail stores and online at www.o2.co.uk, all direct and indirect business channels as well as other leading distributors.
* Data from Independent Tickbox research of 1,000 people
** Subject to customers’ IT infrastructure, permissions and policies
Microsoft, Windows Mobile, Outlook, Excel, PowerPoint and Windows Media are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.
The Bluetooth® word mark and logos are owned by the Bluetooth SIG, Inc.
+ Subject to network coverage
*** Traffic Alerts require an additional subscription to CoPilot
Technical Data
• Weight: 129g
• Measurement: 108 x 58 x 16.8mm
• GPS in-built (Global Positioning System)
• GSM: quad band (850/900/1800/1900 MHz)
• FM Radio: 87.5Mhz – 108.5Mhz
• Battery life: 200 hours standby time, 5 hours talk time
• Operating system: Windows Mobile 5 Pocket PC Phone Edition
• Screen: 2.2 x 1.6 inch touch screen
• Internal antenna
• Memory: Mini-SD, RAM 64MB, ROM 128MB
• Built in Bluetooth 2.0
• 2.0 MP camera
• Audio: MP3/WMA/AMR/AAC/AAC+
• Video: MPEG4/H.263/Motion JPG
• Connectivity: wireless modem, integrated WiFi
• Navigation software: CoPilot® Live 6 Pocket PC
For further information please contact:
Sally Beamand
O2 Press Office
T: 01753 565536
Sally.beamand@O2.com
Kezia Anim-Addo
Cohn & Wolfe
T: 020 7 331 5386
kezia_anim-addo@uk.cohnwolfe.com
About O2
O2 is a leading provider of mobile services to consumers and businesses in the UK. It is the leader in non-voice services, including text, media messaging, games, music and video, as well as always on data connections via GPRS, 3G and WLAN. Every month, O2’s 16 million customers send well over a billion text messages. The wider O2 group comprises mobile network operators in the UK and Ireland, along with integrated fixed/mobile businesses in Germany, the Czech Republic, the Isle of Man (Manx Telecom) and the O2 Airwave emergency services network in the UK. O2 is a Telefónica company. (For b-roll footage of O2, please visit www.thenewshub.co.uk)
About ALK Technologies, Inc.
ALK Technologies is at the forefront of mobile navigation technology. The Company benefits from over 27
years expertise developing solutions for corporate and consumer customers globally.
ALK's CoPilot® Live mobile GPS navigation solutions are available in Europe, North America and Australia
as retail-branded products and as the basis for leading OEM navigation systems, while the Company's
PC*MILER® routing, mapping and fleet management solutions are used by over 21,000 transportation,
logistics and manufacturing companies worldwide. Partners include Motorola, T-Mobile, Scania, NAVTEQ™,
Ford, BMW, TBS and the U.S. Department of Defense."
ALK received the 2005 Microsoft Partner of the Year award for Mobility Solutions Sales and Marketing, and
is the official navigation sponsor to the Gumball Rally. CoPilot Live FleetCenter was the Grand Final Winner
of the Global LBS Challenge 2006
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
For more details, visit www.alk.com or www.alk.eu.com
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